In September, be
#extraORdinary
"Thank you for your donations. Childhood cancer research has given me hope for a cure."
International Awareness Month childhood cancer.
The color GOLD is the symbolic color of childhood cancer
To this end, Zoé4life has set up "September in GOLD". In 2013, we launched a new program in French-speaking Switzerland, based on what was already being done in other countries.
Since then, Geneva's Jet d'Eau has been illuminated in GOLD for one evening every September. In addition, our flags with the GOLD ribbon are showing on the Mont Blanc bridge.
Because every franc counts
We've also set up a GOLD ribbon campaign in many Swiss shops. Every year, more than 20,000 ribbons are distributed to businesses, organizations and individuals wishing to show their solidarity with children with cancer.
Each ribbon is sold at the symbolic price of CHF 1, because together we can make a difference.
Photo credits: Studio Gianelli and Silvia Munoz
Because everyone can be #extraORdinary
We are proud to have launched a bus poster campaign in the cantons of Vaud, Geneva, Fribourg and Neuchâtel to raise public awareness of Septembre in GOLD.
The poster features Naïa, our September in GOLD ambassador, a teenager in remission from the cancer she had at the age of 7.
Naïa is accompanied by journalist and radio host Philippe Morax and comedienne and humorist Sandrine Viglino, the godparents of Zoé4life.
This powerful image is accompanied by a strong message: "What if, in September, you too were #extraORdinary and supported pediatric cancer research?
Research has given Naïa hope of a cure. It's thanks to some extraordinary people that she can now tell the story of her long journey with the disease.
Let's be #extraORdinary so that children with cancer can also be the next generation.
You too can be
#extraORdinary !
All funds raised by our Septembre in GOLD campaign are earmarked for specific pediatric oncology research and the development of new treatment protocols for children with cancer.
