In September, be
#extraORdinary
"Thank you for your donations. Childhood cancer research has given me hope for a cure."
September in GOLD
International Awareness Month childhood cancer.
The color GOLD is the symbolic color of childhood cancer
To this end, Zoé4life has set up "September in GOLD". In 2013, we launched a new program in French-speaking Switzerland, based on what was already being done in other countries.
Since then, Geneva's Jet d'Eau has been illuminated in GOLD for one evening each September.
Because every franc counts
We have also set up a GOLD ribbon campaign in many Swiss shops. Every year, more than 20,000 ribbons are distributed to businesses, organizations and individuals wishing to show their solidarity with children and teenagers suffering from cancer.
Each ribbon is sold at the symbolic price of CHF 1, because together we can make a difference.
Photo credits: Studio Gianelli and Silvia Munoz
Because everyone can be #extraORdinary
A poster campaign to raise public awareness
In 2024, an extensive poster campaign was deployed on buses in the cantons of Vaud, Geneva, Fribourg and Neuchâtel, as well as in numerous partner businesses and shops, to raise awareness of Septembre en OR.
The poster features Naïa, a teenager in remission from pediatric cancer, alongside Philippe Morax and Sandrine Viglino, godparents of Zoé4life.
In 2025, the campaign will be even bigger: it will be visible on gas station screens and in post offices throughout French-speaking Switzerland.
A strong message accompanies this image:
"What if in September, you too were #extraORdinary by supporting pediatric cancer research?"
Thanks to research and the support of extraordinary people, children like Naïa can now look forward to a brighter future.
You too can be
#extraORdinary !
All funds raised by our Septembre en OR campaign are earmarked for specific pediatric oncology research and the development of new treatment protocols for children and adolescents with cancer.
